Three reasons why I outsource

May 11, 2012 in Small Business // Tagged with , , , , , , // With 1 Comment

I outsource. Not everything, but some things. And here’s why.

Growth

For my business to succeed, I must increase its revenue. To increase its revenue, I (as the outside sales agent for SamsonStudios) need to widen my funnel of prospects. By devoting 100% of my available time to hands-on project work, I leave 0% for sales. That’s a recipe for failure.

Alternatively, scaling back on the amount of time I’m at my workstation in favour of selling will create a bottleneck, causing me to slip on deadlines and/or produce weaker results for my client. So a gap must be filled. Enter my roster of subcontracts. A small group of talented and trusted individuals that help me grow my studio. Continue Reading…

This is the way; walk in it

April 25, 2012 in Personal // Tagged with , // With 0 Comments

Whether you turn to the right or to the left, your ears will hear a voice behind you, saying, “This is the way; walk in it.” Isaiah 30:21

I noticed this verse written on the white board of my son’s classroom the other day. It’s been resurfacing in my mind since then. I’m posting it this morning for myself and for anyone else who may be in need of some divine navigation.

Three freelance lessons learned from TLC’s Say Yes to the Dress

April 17, 2012 in The Freelance Life // Tagged with , , , , , // With 2 Comments

© SamsonStudios

Normally TLC’s Say Yes to the Dress (SYTTD) isn’t on my must-watch list. Granted I watch my fair share of train-wreck television, but SYTTD doesn’t make my cut. Still, one evening my wife and I found ourselves viewing it on our kitchen set one evening as we were washing dishes. Remarkably, through all the ‘drama’ and lace I picked up a few freelance dos and don’ts worth sharing. Continue Reading…

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