If you have a job without aggravations, you don’t have a job.

Malcolm Forbes

Here’s a s scenario: You have an assistant who handles the social media side of your business. Everything you (and your team) wants posted to the web gets routed through this person. How can you quickly send items to their attention without flooding their inbox with requests? The solution is simple, enter Evernote.

Let’s walk through a basic notebook setup, whereby you can communicate directly with your assistant and send specific instructions in the process. Continue Reading…

Writing at a glanceI may never be a professional writer, but I can become a better writer. It is in this pursuit that I have begun reading How to Write Short: Word Craft for Fast Times by Roy Peter Clark.

In his text, Mr Clark stresses the importance of presenting copy in small at-a-glance doses. Think short book endorsements (or “advance praise”) you might see on the back cover of a paperback novel.

“The at-a-glance experience is so valuable that writers and editors must take care not to undermine its effect. In other words, don’t break up a small text into smaller texts. Make sure it is published—in total—on a single page or screen. Online, add links as you must, but don’t clutter the text with so many opportunities to escape that the straight one-two-three meaning is lost.”

As a blogger, what I find interesting in this statement is the challenge to keep hyperlinks to a minimum. This goes against most SEO strategists advice to load your posts with outbound links.

I would like to hear from other bloggers on this topic. How do you manage links while maintaining ease of readability.

Perhaps an alternate strategy might be to list links as footnotes, like this:

Amazon affiliate link: How to Write Short: Word Craft for Fast Times

2014

Staying the course

It is impossible to look ahead without first looking back. Like every year before it, 2013 had its ups and downs. Professionally, I am making a slow but steady climb back up from a devastating 2011 and a disappointing 2012.

I have come to learn that the road to success is long and not always smoothly paved. I am gaining the patience to see the big picture and to expect incremental–not sudden–changes in the growth of SamsonStudios. Building a successful business is a long-term investment of time, sweat and energy. Continue Reading…

The best leaders have a high tolerance for ambiguity. They don’t go nuts over the unknown, and they don’t lose patience when dealing with disappointments. They are able to work with what they know, identify what they don’t know, and make decisions accordingly.

Scott Belsky, Founder & CEO of Behance